Batiatus was pleased to see that Pullo appeared to be interested in the idea of gladiatorial matches- from what he'd already heard of Pullo's past, it seemed like he himself might be an excellent candidate as auctorati. "I don't know about 'merchandising opportunities'," Batiatus replied, "But, there would certainly be a monetary reward, which means I'll need to find a patron." Luckily, Batiatus would find this easier than he anticipated, for the Hat would direct him to one. It was likely he'd learn about merchandising opportunities in the modern world soon enough, and when he did so, it was certain he'd lament never having got the idea to sell cheaply-produced memorabilia.