Serendipity was with Andy Bernard this day. For he had only just come up with a kickass promotional concept (http://community.livejournal.com/hogwarts_hocus/1851234.html?thread=102658914#t102658914). Not unique, but kickass!
"One word." He stressed the r a little bit: werrd. "Pens. Two more words. Dunder-Mifflin pens. Dunder-Mifflin Hogsmeade pens. That's four words. Imagine the possibilities. These quills, they have retro appeal, but what are they really good for? Maybe if you want to dress up like Benjamin Franklin a quill might make a good prop, you know, but if you need to get some actual work done? You need a good ballpoint pen. I'm telling you, these Hogwarts kids are starving for pens." That ... didn't make a whole lot of sense. Starving for pens? But to Andy it made perfect sense, and Andy was on a roll.
"You order a couple thousand pens embossed with the Dunder-Mifflin logo. Give 'em away to everyone. Instant branding. It's like they're doing our advertising for us, 'cause they'll be using Dunder-Mifflin pens. Aaaand what goes with a pen better than ... paper! Cultivating our market. The future of Dunder-Mifflin Hogsmeade," proclaimed Andy, "is in pens. Free pens."
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"One word." He stressed the r a little bit: werrd. "Pens. Two more words. Dunder-Mifflin pens. Dunder-Mifflin Hogsmeade pens. That's four words. Imagine the possibilities. These quills, they have retro appeal, but what are they really good for? Maybe if you want to dress up like Benjamin Franklin a quill might make a good prop, you know, but if you need to get some actual work done? You need a good ballpoint pen. I'm telling you, these Hogwarts kids are starving for pens." That ... didn't make a whole lot of sense. Starving for pens? But to Andy it made perfect sense, and Andy was on a roll.
"You order a couple thousand pens embossed with the Dunder-Mifflin logo. Give 'em away to everyone. Instant branding. It's like they're doing our advertising for us, 'cause they'll be using Dunder-Mifflin pens. Aaaand what goes with a pen better than ... paper! Cultivating our market. The future of Dunder-Mifflin Hogsmeade," proclaimed Andy, "is in pens. Free pens."